Lateral Thinking Workshops for Business Teams

Interactive theatre designed to inspire creativity, innovation, and productivity for business teams across Ireland.

Lateral Thinking Workshops for Marketing & Sales Teams

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15 minutes of interactive theatre – presented as a business meeting or interview

The fake meeting:

A rumour spreads around the office:
“The boss is bringing in consultants from the UK to interview us individually… something about productivity.”
Mr Grimshaw the ex‑military man, or Ms Stone with nearly 20 years with the Inland Revenue — it does not look good either way!

Creative problem-solving workshops used to trigger lateral thinking

What begins as a formal business meeting quickly transforms into a fast‑paced creative challenge — a 15 minute interactive roleplay experience, using colors and symbols to access creativity in accordance with lateral thinking techniques.



A structured, immersive, and comedic role‑playing experience designed specifically for corporate, marketing, and sales teams.

  • The Setup — Your team arrives expecting a formal productivity interview. Two consultants. Serious tone. Real tension.
  • The Switch — The door closes. The formality drops. Pressure dissolves. This sudden flip breaks fixed thinking.
  • The Reveal — It’s a role‑playing fantasy game with a mission. The “interview” becomes a quest.
  • The Challenge — Images and symbols found in the adventure become the key to solving the team’s business problem.
  • The Breakthrough — Patterns collapse. Humour takes over. The subconscious opens. Ideas start flowing fast.
  • The Outcome — The team leaves with fresh solutions, renewed energy, and a powerful demonstration of lateral thinking. Better ideas, better thinking, better results.

Designed for corporate business, marketing and sales teams

Why it works

The term lateral thinking was coined by Edward de Bono in 1967. It reliably produces ideas you would never reach through logic alone.

Business creativity workshop tools for innovation and idea generation

Our session uses proven cognitive mechanisms:

  • Pattern interruption — The client initially believes the interview is real, creating genuine pattern disruption.
  • Symbolic association — We use colourful imagery, props, and interactive theatre to unlock imagination and fresh thinking.
  • Divergent thinking — The fantasy mission encourages rapid, playful idea generation without judgement.
  • Emotional arousal — Humour and surprise increase cognitive flexibility, helping teams access ideas normally blocked by routine thinking.
  • Psychological safety — Once the tension dissolves, staff feel free to explore unconventional ideas without fear of being “wrong.”.

Inovation for marketing and sales teams

These mechanisms are widely recognised in creativity, behavioural psychology, and innovation training. The result is simple: fresh ideas, reframed problems, and improved team performance.

  • • Challenge assumptions
  • • Break entrenched mental patterns
  • • Generate provocative, non‑logical starting points
  • • Explore alternatives without judging too early
  • • Move thinking forward by making unusual connections


Businesses use this because it works — delivering new ideas, improved problem‑solving, and stronger team performance.

Justclicked.ie - How it all began

A married couple from he UK. We have spent over 15 years touring Ireland and staging interactive theatre performances. Our interest in business and marketing led us to De Bono's works on lateral thinking for increasing productivity and creativity. We have structured what we believe is an excellent and exciting application of his acclaimed and brilliant work.

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We handle all enquiries personally. Every booking begins with a brief conversation so we can understand your business, your staff, and the most efective atmosphere to create.

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